Sartorial Twins: The Psychology of Dressing Alike

“Birds of a feather flock together.” People with similar tastes tend to gravitate towards one another. But could it also be argued that closeness breeds similarity?

Twin infants, unbeknownst to them, are made to sport the same attire. But usually, when they grow older, they want nothing more than to break free from sartorial sameness. But many adult men and women who haven’t shared time in the same womb partake in the act of dressing exactly the same. Out on the town the other night, I asked two girls dressed alike, from the same black military wool jacket down to the same black knee-high boots, whether they had meant to dress similarly and I was surprised to hear them say that they had left the house dressed virtually exactly the same by happenstance. Close friends for more than three years, the girls explained that they often unknowingly dress alike. Is it possible that one’s style has rubbed off on the other? Or does closeness create similar tastes?

It has been argued that the menstrual cycles of women who live together become synchronized overtime.  What’s more, people who work together also tend to dress similarly and studies have shown that couples, after several years of bliss not only begin to dress alike but also begin to look alike. While most people get irritated or embarrassed when they are out in public and find themselves in the company of someone wearing the exact same attire, sartorial twins don’t seem the least bit bothered by sameness but rather seem to embrace it.





If the photos above taken from Rus Yusupov’s photo series entitled Street Twins are any indication, perhaps then, as writer David Sally argues, the converse to the popular adage may equally be true: “birds that flock, feather together.”

Photos via,

3 Responses to “Sartorial Twins: The Psychology of Dressing Alike”
  1. Magda says:

    I really like that final picture; it really captures your point.

  2. cnscheffer says:

    Haha!! I love this! It’s so true!

    Here’s a little photo of me and my BF.

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